San Diego Professional Editors Network
Creating a Web Presence for Your Business
Thursday
September 16, 2010
No Web site? Out-of-date Web site? Invisible Web site?
Whether you are a small business of one or 51, a strong, visible Web site that represents your brand and services well can give your business a serious edge. But diving in to the process without some insider knowledge could lead to frustration, unneeded expense, and ultimately disappointment. Come to this SD/PEN meeting panel armed with your Web-building questions and set yourself up for success!
- Should I build my site myself with online resources, or should I hire help?
- Where do I go for help if I have a minimal budget?
- How much will it cost?
- How do I get started?
- How do I get my own URL?
- What should I include on my site?
- How often should I add content?
- Do I also need a blog? Can I use my blog as my professional Web site?
These questions and more will be answered on this panel, with Web content strategist Shelly Bowen of Pybop and PR expert Chris Zook of The Conscious Writer providing an overview of the pros and cons of DIY services like GoDaddy, TypePad, and WordPress and Jenny Lemmons, co-owner of Better Way to Say It, giving insight to full- or partial-service Web development options.
When you leave this meeting, you should have practical, hands-on tips and resources to move you toward building a fantastic Web presence that is easy to manage and update and represents you well.
Meeting Location
The SD/PEN meeting location is the Joyce Beers Community Center, across from the Uptown Shopping Center in Hillcrest, between the Terra and Aladdin restaurants. The Joyce Beers Community Center is on the right across from Trader Joe’s. Parking is available in the surface lot of the shopping center and underground at the end of Vermont.
From Highway 163 south, take the University Avenue exit and turn left at the light. Go five blocks east to Vermont and turn left. Follow Vermont through the stop sign.
From Highway 163 north, take the Robinson Avenue exit. Go one block east to Vermont and turn left. Follow Vermont through the stop sign.
Meeting Fee
Meetings are free for members; there is a $5 fee for nonmembers to attend a meeting.