Workshop: Kickstart Your Home-Based Writing and Editing Business

October 21, 2017 all-day
Hera Hub
4010 Sorrento Valley Blvd #400
San Diego, CA 92121
$60 for members; $90 for nonmembers

2016Workshop_sqareJust launching a freelance editing and writing business or looking to take your business to the next level? Then be sure to sign up for our next full-day workshop that will give freelance editors and writers indispensable knowledge and skills to become more effective and successful.

The all-day workshop will present five one-hour presentations on five distinct topics related to setting up and improving your home-based business.

  • Workshop Program

    8:30 am – Registration/Networking
    9:00 am – Alex Bennett: Legal Basics – Liability and Contracts
    10:15 am – Janina Goldberg: Time Management
    11:30 am – Martin Ceisel: Finding Clients via Bid Sites
    12:30 pm – Networking Lunch
    1:30 pm – Nikki Achartz: Pricing and Profitability
    2:45 pm – Allison Mellon: Digital Marketing Strategy – Getting More Clicks, Customers, and Conversations

The registration fee is $60 for members and $90 for nonmembers and will include coffee, beverages, and pastries in the morning and a networking lunch.

Seating is limited, so register today!


About the Presenters

NikkiAchartzNikki Achartz (Pricing and Profitability) of Snap Savvy Strategies has helped hundreds of entrepreneurs develop a comprehensive visual content marketing strategy that integrates the right mix of professional photos, self-generated images, and content to build the KNOW > LIKE > TRUST > BUY relationship and shorten the sales conversion process.



AlexBennettAlex Bennett (Legal Basics) is a business attorney with over ten years of experience in the legal industry. He is also a freelance editor and writer. Prior to starting his editing career, Alex formed and administered legal entities for a major Silicon Valley law firm and a renewable energy company in San Francisco. Today his legal practice is focused on working with small businesses, including freelancers.



Martin Ceisel (Finding Work) has seven years of professional writing experience, including technical writing, copywriting, and every freelance opportunity you can think of. He is currently an in-house copywriter for Welk Resorts.



JanineGoldbergJanina Goldberg (Time Management) is a Mindset & Process Strategist who works with female entrepreneurs in creating, evaluating, and streamlining current business practices and processes and cultivating a strong mindset to accomplish them. Janina helps you get clear on the “It’s all in my head” processes and mind chatter using her unique ‘white board’ method and partners with you to declutter, clarify, and co-create a plan for bringing your best self to achieving more in your business.


AllisonMellonAllison Mellon (Digital Marketing Strategy) is an agency-seasoned digital marketing consultant and campaigner. She reviews site performance and optimizes to build better brand experiences. She partners with creative and development teams to push boundaries and transform ideas into effective, measurable marketing platforms and programs. She's a hands-on production partner who always adds a bit of levity to every working relationship and project.


Sponsored by Society for Technical Communication San Diego (STC San Diego) and the San Diego Professional Editors Network (SD/PEN).